The Neopets’ Brainwash
Immersive advertising is an advertisment that integrates a company’s name and products directley into the entertainment content of the site. Neopets use immersive advertising by having games that are sponsored by company’s such as, Limited too, Froot Loops, Lucky charms, and idog. This article talks about how kids are on this site for a long period of time. It is like these kids are getting brainwashed by thes cute little animal figures. A ten year old girl named, Lucia Urbanic has a Neopets account and she has a blue elephant . She says that it is way more fun than homework. The main idea of this article is that this website, Neopets.com, put kids in front of marketing of real world merchandise and this is drawing some parents. So basically Neopets. com is like a commercial for a number of companys.
